Microsoft introduces a new search mode by announcing the Visual Search function for the Bing search engine, the Microsoft Launcher and Microsoft Edge browser.
With Visual Search, the user can take a photo and then use it for Internet searches. The Bing search engine will be able to locate sites while displaying additional information about things that may be related to the object displayed in the search photo.
In addition, Visual Search can be used for online purchases. For example, you get a photo of a product you want to buy and then search to find similar products.
As a first step, Visual Search will be available in the United States for the Bing search engine on iOS and Android, Microsoft Launcher for Android and Microsoft Edge for Android. In a second phase there will be availability for Microsoft Edge for iOS and for the Bing web version.
Obviously, Visual Search has similarities to Google’s Lens feature while using computer vision and object recognition technologies. As typically reported through a blog post, Vince Leung, head of Microsoft’s Bing Images division,
“Sometimes it’s almost impossible to describe what you want to search on the Internet using words”.
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