Meta has posted several times this year about its plans to open up new entry channels for content creators on its platforms, and now some of them are coming to fruition.
Specifically, content creators on Instagram can now share content that is only available to paying followers.
According to Instagram head Adam Mosseri, this was the most requested feature from the creator community. Photos and “Reels” that require a subscription to view will be badged with a purple crown symbol to distinguish them from the rest.
Another new feature is the ability to “chat” with subscribers. Content creators and “influencers” will be able to set up group “chats” of up to 30 people from the “Inbox”, or from one of their “Story”, which are supported by the “Messenger” platform and will have a lifetime of 24 hours. Note that subscribers will have access to a new special tab for them that will include all the creator’s locked material (photos, archived “Lives” and “Reels”).
In addition, Meta has started tests for two more functions on Instagram: One of them is “Notes”, i.e. posts of up to 60 characters that the creator – “influencer” will be able to make, without requiring a photo, “story”, or “reel”, e.g. some “teaser” for what is to come. The second is the introduction of advertisements in the simple profiles of users.
According to “Techgear”, Meta has announced that it will not keep any share of content creators’ profits until the end of 2024.
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