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Google announced in June its effort to boost Chrome to such an extent that it can automatically block annoying ads. This announcement was made after the big development of ad blocking programs in the form of extensions, and now the company itself has decided to take a formal position since it has great revenue from the ad segment.
So, as of February 15, Chrome will block all ads (even Google ones) from sites that do not meet certain specifications called “Better Ads Standards”. This means that the web pages should not disturb the user and pass the relevant tests, proving that the user’s navigation remains pleasant and comfortable.
Admins can use relevant programs to customize their site data and be ready for mid-February. If a site does not pass the checks for more than 30 days, it will enter the black list and no ads will appear to users who navigate it through Chrome.
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