Facebook has announced that it makes changes to its policies/rules to allow users to view and control the data that the social network collects from their browsing habits on other websites and applications.
The company defines this data -for example, when a clothing site shares information with Facebook about a user’s browsing activity- as an “Off-Facebook Activity”.
The relevant blogpost reports:
“Think about how a clothing website wants to show ads to people who are interested in a new shoe style. They can post information on Facebook saying that someone on a particular device was looking at those shoes. If the device information corresponds to someone’s Facebook account, we can show ads about these shoes to this person …
With the “Off-Facebook Activity” you can view and control the data that other apps and websites share with Facebook. You can see a summary of information that other applications and websites have sent to Facebook through our online business tools, such as “Facebook Pixel” or “Facebook Login”, to unlink this information from your account if you wish. and choose to unlink future “Off-Facebook” activities from your account. You can do this for all your “Off-Facebook” activities, or just for specific applications and websites.“
As underlined, when a user clears his “Off-Facebook” activity, the information that allows him to be identified by the data that applications and websites send to Facebook is deleted.
“We will not know which sites you visited or what you did there, and we will not use data that you have logged out to show you ads on Facebook, Instagram, or Messenger. We expect this to have some impact on our businesses, but we believe giving users more control over their data is more important.”
When the user logs in to the “Off-Facebook Activity”, will see the websites and applications that uses regularly, but may also see services that do not recognize; and related questions will be answered by the “Help Center”.
Initially, “Off-Facebook Activity” is available in Ireland, South Korea, and Spain.