Facebook is experimenting with the world of “augmented reality” in the form of enhanced ads that will show to all users.
Already the world’s most popular social network has announced that it has begun experimenting with this form of advertising, which it is expected to place in the near future on the newsfeed home page of all its users.
The logic of these ads is to present a product as it is in the real world, for interested buyers, something that will be on pages of several brands starting this summer on the US market.
Facebook has tried, In accordance with the Digital Trends, the “augmented reality” advertisements in Messenger, where feedback from brands who used them was sufficiently positive since the public has shown to be more and more involved with the advertising content.
Facebook ‘s goal is to create a platform that bridges the gap between offline and online shopping, as consumers will not have to visit a store to see a product they have found on the Internet.
The ads will appear the same to those already displayed on Facebook except that they will have on them an option that says “Tap to try it on”, for the user to click on and see the more detailed product and even in real conditions.
Source: www.pestaola.gr
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