Facebook’s photo-sharing app, Instagram, allows users to hide the number of “likes” in their posts, and this change, as Reuters writes, will soon come to Facebook, after years of testing to reduce pressure on users to use their services.
Instagram users will be able to hide “likes” in all posts on their “feed” and in their own “posts”. Both options will be available on Facebook in the coming weeks, Instagram said on Wednesday in a statement.
Speaking to reporters, Instagram chief Adam Mozeri said the aim was to give people control over their experiences on the app. As he noted, the platform’s tests on hiding the number of “likes” showed no particular changes in users’ psychological well-being, but had polarized the debate on the subject.
As Reuters reports, Instagram recently tried to give a small number of users worldwide the choice of switching between viewing the number of “likes” and hiding them. In its “blogpost”, the company said some users found it beneficial, while others were annoyed by the loss of the number.
Mozeri said he does not expect any significant changes in user engagement from this move. As he said, the creators of social media, which produce content on the service for their “followers”, were divided as to their reactions, but there were concerns from some of the less “possible” creators.
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