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Chrome, Google’s popular web surfing program, will start blocking selectively on-line web ads, which systematically disturb users or hinder their smooth surfing.
The new feature will automatically put a brake on embarrassing web ads, such as those that suddenly play automatically videos with loud sound. Even Google’s own ads will be blocked, but users will have the opportunity to allow an ad to show if they wish.
Google’s goal is to convince users to abandon the use of ad blockers that allow global blocking of advertisements and relish the new features of Chrome. Ad-blocking programs are widely used around the world in an effort to make it easier for users to browse the Internet, but they are monetizing advertisers, advertising companies and Google itself.
Along with Facebook, Google controls the online advertising market. The suspicious analysts believe that Google’s new move is not meant to “clean” the internet from bothersome advertisements, but to expand its own share in the advertising “pie”.
It is indicative that Chrome will exclude from blockade one of Google’s most important ad formats that run before YouTube videos (owned by itself). In essence, with its new move, Google takes care to selectively block some ads in order the users not to block all the ads without exception.
Among the online advertisements that are targeted are those that pop up with no single exit icon, large ones that hang over the site and those that have bright colors in the background of the site.
If – starting on February 15th – some sites do not comply and do not adjust the type and appearance of their online ads, Google Chrome will automatically block them for users’ sake. Google will, after conducting a sample survey, notify site owners that they need to make changes to their ads within 30 days. If they do not, Chrome will start blocking them.
Any objections from site owners whose ads are blocked because they are annoying will be resolved through the Alliance for Best Advertising, which includes Google, Facebook, major news organizations such as News Corp, and others.
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