Instagram began testing a new feature / function on Tuesday, allowing users in the US to make direct purchases of products they see inside the app through the new ‘checkout’ option if they are put up for sale.
As Reuters says, this move is part of Facebook’s plans to further exploit its successful services, such as Instagram, as the core product of the social network itself, News Feed, strives to attract new interest.
Instagram said it has begun working with over 20 brands, including Adidas, H & M and Kalei Jenner, entering this way into a place where “powerful” names like Amazon and Walmart are operating.
Using this new feature, users will be able to “click” on products that appear in a post and view their values, and then “click” again to display an order form. They will then be able to “checkout” and pay via Visa, Mastercard, American Express, Discover and PayPal.
Until recently, Instagram simply allowed brands to link to their websites so users can go there for their purchases.