Google created the “Android Things” platform to bring the “Android” operating system to all kinds of “smart” home appliances and other IoT devices such as refrigerators, robots and automatic vending machines .
As with mobile phones, Google does not intend to charge manufacturers of home appliances and other devices to incorporate “Android”. However, it expects to make revenue on the way, as device users and consumers will use “smart” devices -like smartphones and tablets- to buy digital content from the Google’s “Play Store” online store, for online searches, watching “YouTube” videos (owned by Google), and more.
Four years ago, US companies had been trying to expand “Android” in cars, watches and TVs, with mixed results to date. Google has the strategic goal of providing users with a single platform on all the devices of everyday life so that they run a number of “Android” applications.
But analysts, according to Reuters, do not seem excited about Google’s performance so far.
“If you want to be generous, you say it’s still too early. If you are not, you say “Android” is virtually non-existent over the phones”,
said Richard Cramer of Arete Research.
“Android Automotive” has not managed to go into “smart” cars, while “Android smart watch” sales are not even one-fifth of those with Apple’s operating system, according to IDC. But sales of “smart” TVs with Samsung’s operating system were 2017 four times higher than “Android TVs”, according to HIS Markit.
In all categories of “smart” devices to date, Google “Android’s” market share is smaller than its competitor variants created by manufacturers. On the other hand, Google is optimistic, considering that its share is continuously rising in all sectors (cars, televisions, watches), especially in the major markets of South Asia and South America (India, Brazil, etc.).
The new “Android Things” platform will have to compete with Amazon’s “Greengrass” system and Microsoft’s “Windows IoT”. Google has stated that it guarantees to all manufacturers that incorporate its own system into their devices free security updates for three years.
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