Google updates email: What AMP technology brings

© naftemporiki.gr Google Updates Email: What AMP technology brings

Significant renewal is the use of Accelerated Mobile Pages (AMP) technology for Google’s Gmail and email sites generally, which the company announced on Tuesday.

As mentioned in the Gmail official blog post by Aakas Sachney, Gmail’s product manager, this open-source framework has been used for a few years to help load pages on portable devices.

“It started as an effort to help publishers, but as its capabilities extend over time, it is now one of the best ways to create “rich” websites. With this came the opportunity to modernize one of the most popular places where people spend their time: The email “.

As noted, Google brings AMP power to email via Gmail Developer Preview of “AMP for Email”, a new feature that will allow developers to create more interactive and “live” email experiences.

“For example, imagine that you could finish work directly on the email. With AMP for Email, you’ll be able to quickly take actions such as submitting an RSVP to an event, scheduling an appointment, or completing a questionnaire directly from the email message. “

AMP for Email also promises emails that are updated automatically by receiving new information: Since many people rely on email-based information about flights, events, news, purchases, etc., AMP for Email

“Will make it possible for information to be refreshed easily so that emails do not “get old” and their content is accurate when a user looks at them”

As Sachaey notes, companies such as Pinterest, Booking.com and Doodle are preparing new experiences for their audiences using AMP for Email.

“AMP for Email is available and we have plans to support Gmail later in the year,

he writes on this, by completing that

“We are opening new possibilities for interaction with the public for companies, and we look forward to seeing what developers will do”.

Source: www.naftemporiki.gr