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In the wake of the Cambridge Analytica personal data leak scandal, Facebook has announced that it will restrict user data that will be available for promotional purposes.
This will happen very soon and will limit access to personal data that companies currently have and use them for commercial purposes. Facebook has so far allowed advertisers to target audiences on the basis of personal data.
“We want to let advertised entities and advertisers know that we will stop Partner Categories,
said in a statement Graham Mudd, Facebook marketing manager.
“This product allows data providers to third parties to offer targeting directly to Facebook users. This is a common practice in the field and we believe that its cessation within the next six months will allow for improved public confidence in Facebook“,
the company executive said.
A little earlier, with another announcement, Facebook had announced that it would redesign the application’s personal data settings. Commenting on this announcement, news networks say the US company has made the same commitment several times in the past but never has ever done it.
“We have redesigned the entire application settings menu for mobile devices to make it easier to find what the user is looking for,
said Erin Egan, Facebook’s Chief Privacy Officer.
“Instead of having to search for almost 20 different screens, the user will have to visit a single point. In addition, they have ‘cleaned’ outdated settings to make it clear what information may or may not be available in applications”,
Erin Egan noted.
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