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Apple wants to boost the streaming content that offers, through new deals with Warner and James Bond movies.
According to the information they have seen the light of online publicity, Apple and Amazon are competing to acquire the rights of the James Bond movie series, which are extremely popular. The deal with Sony came to an end, after Spectre movie was viewed in 2015. Apple and Amazon appear to be keenly interested in the film series and can afford to invest a fair amount of money to get it.
Various sources on the Internet say that Apple is willing to invest up to $1 billion to produce authentic content, while James Bond movie rights may not require an additional investment of $2-5 billion. At the same time, Apple came to an agreement with Warner Music to distribute streaming content.
The deal with Warner Music will bring the list of artists such as Bruno Mars or Red Hot Chili Peppers to the iTunes online catalogs and Apple’s music streaming service.
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