Rakuten Viber, the company behind one of the world’s leading apps for free and easy communication, announces that it will cut off all business relationship with Facebook.
As announced the app will remove “Facebook Connect”, “Facebook SDK” and “GIPHY”, but will also cut off all advertising spending on the social networking platform, giving further impetus to the #StopHateForProfit movement that calls for a boycott of this tech giant.
Amid protests across the US over the past few weeks, a group of six organizations, including the “Anti-Defamation League” and the “NAACP”, called on Facebook advertisers to cut their spending on the social networking platform during July in response to the company’s inability to protect users from violent rhetoric.
As stated in the announcement, following a series of incidents of data misuse, including the notorious “Cambridge Analytica” scandal, in which the political consultancy company inappropriately collected data from some 87 million Facebook users, Viber believes that Facebook’s impropriety with violent rhetoric is the water that overflowed the glass. So the instant messaging app pushes the movement #StopHateForProfit one step further, disrupting any business relationship with Facebook.
Viber’s chief executive, Djamel Agaoua, said:
“Facebook continues to show that it does not understand its role in today’s world. From the company’s poor data management and the lack of privacy protection in its apps, to its infuriating attitude to avoid taking steps necessary to protect the public from violent and dangerous rhetoric, Facebook went too far. We are not arbiters of the truth, but it is true that some people suffer from the spread of violent content and businesses have to take a clear stance.”
Actions to remove Facebook contact points from Viber are expected to be completed by early July 2020.
The cancellation of advertising spending on Facebook takes effect immediately.