Twitter has announced that it is taking additional measures against “trolls” that distort public debate on its platform, making their posts less visible and harder to access.
For several years now, the social media tool, founded in 2006 and popularized by the freedom allowed by it, attempts to address the phenomena of problematic users -who are constantly attacking third parties- as it fears that it loses “customers”.
The company has made it known through Jack Dorsey CEO that it will now look for “behavioral signals” to “improve the health” of the discussions among his users.
“People who contribute to healthy dialogue will be more visible in conversations and in search”,
he said. Accounts (profiles) that show suspicious behavior will be “less visible” on the Twitter platform, according to the BBC and the Reuters agency.
According to Twitter, the majority of complaints from its users are less than 1% of the total number of its accounts, which are its “black sheep”. According to the network,
“these accounts have disproportionately large -and negative- impact on the experience of people on Twitter.”
Examples of suspicious behavior will be accounts that do not confirm the email address originally provided, a user using multiple accounts at once, a user who repeatedly sends tweets to people who are not their “follower” and those users who are receiving part in concerted attacks against another user.
The network clarified that:
“Because this content usually does not violate our policies, it will remain on Twitter, but it will only be available if you click on ‘most replies’ or if you choose to see everything in your search”.
Already the new system has been tested and has led to fewer complaints from “healthy” users (4% to 8% reduction).
Dorsey said the 336 million monthly active Twitter users will have to wait for further changes in the coming months, as the company is looking for ways to make the dialogue more engaging in its platform.
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