© Provided by: SKAi.gr New video service from Facebook
Facebook has decided to take advantage of YouTube, Netflix and traditional television networks for good, as it announced its new Watch service, which will offer its users a wide variety of videos and other productions (shows, sports games, etc.), some of which will be productions of the same largest social network.
Watch, which will soon be featured on Facebook, will be personalized so that each user can discover new TV productions based on his friends’ preferences. When users open Watch, the latest episodes of their favorite programs will be waiting for them.
Users will post and see comments on each movie, and they can share views and reviews during an episode. In this very social interaction among friends, “bets” Facebook to differentiate itself from the video watching experience offered by YouTube and Netflix.
So far, Facebook videos are mostly amateur or small extracts from news organizations. While users are visiting YouTube especially to watch videos, this is not the case on Facebook.
With Watch, Facebook aspires to move to a new level, seeking to lure about two billion of its monthly users to see the social network as a destination to watch videos. Much more will have its own productions, creating new sources of revenue through targeted ads before and after each view.
On YouTube, users see videos over an hour a day on average. Facebook has not revealed any relevant information specifically for watching videos from its users, but it certainly wants to drastically increase the time they spend on it.
Watch at first will only be tested in the US and will be widely available, according to the BBC, the Reuters agency and the New York Times.
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