What is the real value of the Social Media platform?
It is certainly important to have a good overview, experience, skills and, of course, a professional photo on LinkedIn.
All this is the minimum pre-requisite for someone looking for a job and wants his profile to appear high in the search results of recruiters.
All of this, of course, is also a static information, which at times can -and must- be renewed.
But is this the real value of this Social Media platform? A static information?
Of course not! LinkedIn is a dynamic platform with many interactive opportunities, and as in any interaction, so on LinkedIn the behavior of the interacting parties is a key factor in achieving their goals, whoever they are.
For example, someone may already be working and want to network. Someone else may be looking for potential customers and want to attract them. Of course, there are always those who are looking for a job. In any case, proper behavior on this particular platform is the secret to achieving any professional goals.
Keeping this in mind, we will look at specific steps you need to take, if you want to take full advantage of this powerful Social Media platform.
So, log-off from Facebook, once you’ve already achieved a high degree of skill in that Social Media, and start experimenting with something you’re less familiar with; LinkedIn for example! So let’s start!
What many users on LinkedIn don’t do is “post”. Most are afraid of making a mistake, which will later cost them professionally. However, this fear must be overcome if one wishes to become an expert in using LinkedIn and to make full use of all of its functions. So leave the fears aside and start posting!
Start by identifying your professional identity:
- “What job do I do or want to get?”
- “What do I consider an expert in?”
- “What is my passion?”
This first step is of strategic importance, for two reasons. First, it defines the content you upload, and secondly it limits the audience you are addressing. So, focusing on your posts will have a maximum impact.
As for the type of content, do not limit yourself. Experiment with videos, pictures, articles and personal views. Good source of excellent content is “paper.li” and of course LinkedIn itself, in which you can share the content that seems interesting to you, writing of course your own comments about it.
Finally, I strongly recommend the use of “hashtags” and other platform users’ “tags”, as this way your post is more likely to appear to people who have the same interests as you.
Did you see anything interesting on LinkedIn? Write it in the comments! Commonly, comment on it. Mention why you liked it or why you found it helpful. Connect it with your experience and personal experiences.
You may think that no one cares about your opinion, but this is a wrong impression, since surely the one who made the post will be happy to read your comment, just as you will be happy to read others’ comments on your posts.
We try to reply or at least respond (like) to comments made by other users in our posts. In this way, you show your interest and keep your “audience” engaged.
Do not hesitate to send a personal message to people who interest you (recruiter, client, specialist in your domain). It is advisable to avoid long texts and to be aware of the spelling, syntax but also the general appearance of the message (leave spaces between the sentences / paragraphs). Pay particular attention to the “enter” button, since by pressing it the message will be sent immediately (unless of course you have made the modification to the settings, which I highly recommend).
Finally, remember that this chat is strictly professional, so flirting is banned strictly!
Join groups that fall into your interests. Start debating and interact with other members. Share your opinion and your knowledge with comments and posts.
Groups are an excellent source of information for specialized issues, but also for making new contacts. Being an active member of a group, you can more easily increase the number of your contacts, a very important element for your career.
Undoubtedly, all of this may seem a bit difficult for someone who -until recently- simply “maintained” his profile.
Believe me, however, by applying them you will create significant value for your professional life.
So, start experimenting immediately, because the sooner you start, the faster you become a LinkedIn expert!
(*) Igor Bobryk is HR Professional & Content Writer.
(Συνολικές Επισκέψεις: / Total Visits: 20)
(Σημερινές Επισκέψεις: / Today's Visits: 1)