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Google’s initiative aspires to help sites stop filling up with annoying pop up ads on their pages.
Google, along with great Internet names such as Facebook, as well as companies like Procter & Gamble, are part of the Coalition for Better Ads consortium, which sets out the basic principles of Better Ads Standards, Site should not be full of embarrassing ads and promotional content that makes it difficult for the visitor to interact with it. Google goes one step further as it begins to send informative emails to website administrators who have many embarrassing ads to take those measures.
The Coalition for Better Ads consortium requested 25,000 people in Europe and the US to score 104 different promotional experiences in a desktop and mobile environment. The results showed that for the most part web users do not like pop up ads, videos playing on their own and a large number of ads on a web site. The result is that users stop visiting a website or installing an ad blocker.
To this end, Google will begin to inform content creators on pages where such phenomena are intense, so they can make the right corrections.
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