A personalized “news feed”, in the Facebook template, Google adds to its homepage (google.com), where it will show the user material that may interest him before he searches.
This will display news, articles, videos, and music that will be selected based on previous searches from the same user. Users will also be able to press a “follow” button in the search results to add interesting topics to their feeds.
As the BBC says, some analysts estimate that this move would help Google to better deal with its competitors.
“Google has a strong incentive to make searches as useful as possible,”
said Mattia Litunen of “Enders Analysis”.
“Facebook’s “news feed” is one of its main opponents. It competes with other ways of accessing content.”
Google is testing a simpler version of the “news feed” in its smartphone application since December, and the full “news feed” will be added to its apps first in US.
However, the company has now confirmed how it intends to add this feature to “Google.com”. Generally speaking, Google is known for its austere homepage, which is the world’s busiest website.
This new “news feed” includes news and themes from a wide range of sources to avoid the “bubble/filter” phenomenon where users only track content from sources that reflect their existing views.
“In order to provide information from many different perspectives, news should be presented by a variety of sources… and, when available, you will be able to do a fact check,”
says a related Google blogpost.
The search engine giant already offers some context-based information in its smartphone search application in the form of “Google Now” cards, but has stopped working on its personalized “iGoogle” service in 2013.
The user will be able to “click” or “touch” (if talking about a smartphone’s “touch screen”) subjects / items in the new, personalized feed, to start searching for more information.
However, the company did not reveal whether it will enter ads or sponsored posts in its feed.
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