In recent years, the most popular social media tool in the world, has faced many difficulties. One of them, and perhaps the most important, is the inability to convince users that their personal data are enclosed by a firewall and not shared with companies, governments and secret services.
The scourge of the “Cambridge Analytica” scandal and the breach of the personal data of 87 million users of the platform is still open and difficult to close. Despite the not-so-good relationship with people who use it, Facebook continues to enjoy the fruits of a happy past that is now continued because of the habit and its power. It knows that we know about its problems, knows that we know that the distance between us is growing, and knows that -in the end- we’ll be back there. You see, using it doesn’t cost anything, or probably so most people think.
At the beginning of August, the slogan that was in the home page, under the two “boxes” of your username and password, changed. “Facebook is free and always will” became “quick and easy”. No, Facebook has never been “free” as your data cost a lot of money.
According to lawyer Jose Antonio Castillo, the most likely scenario is that Facebook has had to change its slogan as the European Parliament recognizes the personal data that each user gives as payment.
And we get to the most important point in our short story. For years, Facebook was lying to us just before entering its platform. It proudly made everyone known that using it will cost nothing and will not cost us anything in the future. In the policy platform, at number 7 with the things we need to know, there is this:
(We don’t guarantee that Platform will always be free)
Imagine in the future having to pay -besides your personal data- and money to do a like?