What is Facebook Blueprint and how does it help businesses?

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Every owner of a small business probably recalls the first time he used Facebook or Instagram as a platform to help his business grow.

The reasons for looking for promotional tools by each trader vary: search for new customers, design new products, report news about discounts in each business or store, raise awareness about the brand – and the list goes on. While many points in the Facebook advertising process are common sense, others may be impressed.

Starting to use Facebook advertising tools is an important step in business development, but for small business owners who have the same innumerable responsibilities this can be difficult. In order for Facebook to help millions of companies around the world manage this process better, Facebook Blueprint was created.

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Blueprint provides training in three key ways:

• Blueprint e-Learning: Lessons that can be attended in just 15 minutes cover a wide range of topics – from “Welcome to Facebook Marketing” and “How to Create a Page on Facebook”, in “How Understand Multi-Touch Sharing” and “How to Use Facebook Pixel to measure, optimize, and create common goals for campaigns”. The courses are targeted at every level of skill.

• Blueprint Live: An interactive, invitation-only training program for customers and advertising companies that teaches strategic marketing application on Facebook and Instagram.

• Blueprint Certification: A set of advanced-level professional certifications obtained through under-supervision exams that provide the know-how to use the Facebook platform.

“Facebook is committed to helping all marketeers succeed in using Facebook and Instagram marketing solutions with the Blueprint e-learning platform and through new training opportunities such as Blueprint certification,

said Robert Bednarski, Head of Facebook for Central and Eastern Europe.

The only requirement for one to use Blueprint is to have a Facebook account. Because of its open access, Blueprint users are more than 1.5 million worldwide (in more than 150 countries), who have attended more than 3.5 million e-learning courses.

In addition to small and medium-sized businesses, advertising agencies join Blueprint programs to meet their professional challenges, non-profit organizations train volunteers to be able to make the best use of the Blueprint to find resources while companies and advertisers Digital media specialists receive certifications through Blueprint to demonstrate their knowledge on Facebook.

Patrick Harris, Vice President of the Facebook Development Department, explained:

“What we are most demanding for brands and advertising agencies is more training. While we know that technology brings people closer, business can also be a tremendous growth opportunity to reach a new consumer audience. With Facebook Blueprint, we give businesses the tools and training they need to learn how Facebook can help their businesses grow and connect with anyone in the world. “

To learn more about the Blueprint platform on Facebook, visit: facebook.com/blueprint.

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