Along with the release of iOS 14.3, the new version of the mobile operating system, Apple has launched a tool that will increase transparency as it reveals the data collected by app developers.
This tool, which Apple calls “nutrition labels”, was launched on Monday and will inform users about the data that an app requires to collect before it “downloads” and is installed on one device. This feature (“tag” according to Apple) is available through the page of each application in the “App Store”, where in addition the interested user can see additional information such as ratings, price and screenshots.
According to Apple, this feature is another step in promoting both user privacy and the ability to have complete control over its applications. The addition comes after the recent, corresponding upgrades of the “Safari” operating system (for the company’s computers). Now, this kind of information will be pre-required for all the applications used in the various operating systems of the company (“iOS”, “iPadOS”, “MacOS”, “WatchOS” and “TVOS”), and of course for the applications available by Apple itself.
Essentially the “tags” are compiled by the developers of the applications themselves, that is, they publish their own privacy practices. This means that developers will allow users to learn what data they collect through their applications and how they exploit and use this data.
To see the specific information, all you have to do is enter the “App Store”, locate the application you are interested in, locate the “App Privacy” button and press it to see all the relevant information.
It is worth noting, however, that Apple’s specific move provoked a strong reaction from Facebook, which believes that this practice will harm small businesses and the way they are advertised through its social networking apps. In fact, Facebook’s arguments were featured in “New York Times”, “Wall Street Journal” and “Washington Post”.
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